KIKKI.K  X  VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL 

2014

 

| DESIGN AND CREATION OF A LOOK INSPIRED BY THE KIKKI.K UPSALLA RANGE FOR VAMFF 2014 |

Minimalistic, clean lines and clever design has long since defined Swedish style, with form and function being intrinsic in much of the design process.  There is an ever-­‐present  sense of practicality and a subtle edge of  masculinity that  balances out  the light  youthfulness  and  sometimes quirky elements.

 

The designed look incorporates practical high-­‐waisted  peg legged pants with a cropped, collared kimono shirt in a graphic print, with a mid-­‐length cape to complete the look.  The  Kikki.K  leaf  graphic  used  in  a  repeat  print  on  the  shirt  and  the  apple graphic  split  down  the  center  of  the  cape  lends  the  look  the  familiar  whimsical feel  of the Kikki.K aesthetic.  The 3 separate pieces are classic and clean with subtle quirky elements and a whimsical fun-­‐loving undertone.  They complement the lifestyle of the 25-­‐35 aged  customer  whilst  still  maintaining  a  fashion  forward and  Kikki.K  inspired style.