KIKKI.K X VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL
| DESIGN AND CREATION OF A LOOK INSPIRED BY THE KIKKI.K UPSALLA RANGE FOR VAMFF 2014 |
Minimalistic, clean lines and clever design has long since defined Swedish style, with form and function being intrinsic in much of the design process. There is an ever-‐present sense of practicality and a subtle edge of masculinity that balances out the light youthfulness and sometimes quirky elements.
The designed look incorporates practical high-‐waisted peg legged pants with a cropped, collared kimono shirt in a graphic print, with a mid-‐length cape to complete the look. The Kikki.K leaf graphic used in a repeat print on the shirt and the apple graphic split down the center of the cape lends the look the familiar whimsical feel of the Kikki.K aesthetic. The 3 separate pieces are classic and clean with subtle quirky elements and a whimsical fun-‐loving undertone. They complement the lifestyle of the 25-‐35 aged customer whilst still maintaining a fashion forward and Kikki.K inspired style.